La Guerrera's Kitchen

La Guerrera’s Kitchen (The Warrior’s Kitchen) is a mother-daughter owned and operated restaurant bringing forth the vibrant tastes of their native Guerrero, Mexico. They began their business selling tamales, using methods taught to them from previous generations. They then expanded to serving more traditional dishes like pozole, barbacoa, ceviche, and more. The mother-daughter spoke about the profound cultural and historical significance of maíz, or corn, within their cooking and Mexican heritage. Beyond being a mere ingredient, maíz is a part of who they are—a symbol of their identity and heritage that they want to keep alive through their cooking. Taking the maíz as the main focus of their brand identity, I aimed to have the heart be part of the layers of husks that protect and embrace the maíz—symbolizing the deep heartfelt dedication to their craft and tradition that defines La Guerrera’s Kitchen. La Guerrera's Kitchen brand identity was a pro-bono project for La Cocina in partnership with AIGA San Francisco. La Cocina is a ground-breaking business incubator that works with low-income food entrepreneurs as they formalize and grow their businesses. They focus primarily on women from communities of color and immigrants.